Wednesday, July 20, 2011 Ford Test Complimentary Live Operator Assistance for SYNC Services
 Getting directions or finding a business using SYNC Services has become even easier thanks to a new feature called Operator Assist that allows users to instantly connect with a live person.
Operator Assist is only a voice command away, making it part of the growing list of cloud-based driver aids offered by Ford Motor Company. The new feature provides customers with the ability to safely connect with a live person who can quickly access information databases to help drivers get where they’re going.
Operator Assist is currently in a beta test trial phase and being offered as a complimentary feature for registered users of SYNC Services. No additional software or hardware is needed.
“Ford is committed to continuously improving the ownership experience and delivering the level of connectivity that customers want,” said Doug VanDagens, director, Ford Connected Services Solutions Organization. “By leveraging what’s available in the cloud, we continue to innovate and improve our customers’ experience without having to touch the vehicle or inconvenience the owner.”
How it works
Cloud-based, on-demand, voice-activated SYNC Services provides access to information about traffic, news, sports, weather, horoscopes, stock quotes, and movie listings along with business searches and turn-by-turn directions.
Operator Assist is available for the directions and business search functions of SYNC Services. Seventy percent of all SYNC Services calls are for business search and directions, said David Gersabeck, product manager, SYNC Services.
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