Pirelli Tires Inc. Canada, Pfaff Tuning and Atlas Tire Wholesales Inc. celebrated a new partnership to be known as the Pfaff Tuning Pirelli branding program. Effective October 2010, Pirelli became Pfaff Tuning’s preferred tire supplier.
Pfaff Tuning, based in Woodbridge, Ontario and a division of Pfaff Automotive Partners, provides unique tuning solutions for luxury performance automobile enthusiasts. Pirelli, manufacturer of high performance tires in-line with Pfaff’s client needs, joins a select group of Pfaff preferred high quality suppliers such as, but not limited to, Novitec Rosso, Brabus and TechArt.
Atlas Tire Wholesale Inc., distributor of Pirelli tires, was key in bringing both companies together and orchestrate the Pfaff Tuning Pirelli branding program. The goal of this partnership was to link two Tier One retail brands with strengths in the same market segments – ultra high performance and motorsports – to realize the best possible joint consumer exposure.
Philippe Crowe
