Thursday, January 12, 2012 Wholesale Tire Distributors: New and Improved
 Wholesale Tire Distributors announced a new look, personnel and approach to the wholesale tire business with a comprehensive overhaul as the company unveils the next phase of its growth strategy.
The aggressive new program includes new graphic identification and signage, web presence, incentive program and an innovative new local marketing tool for dealers. The program will touch all facets of the company’s business, including its internal operations, Tire Choice associate store network and its commercial distribution business.
“To be successful in the future, it’s not going to be enough to bring inventory in one door and ship it out the other. We have to provide our customers something more – something that helps their businesses succeed,” explains Jonathan Karelse, VP, Corporate Development and Strategic Planning for the company.
“In our case, that means providing our customers a host of new value-added services like a web-based tool to help assess their local market based on vehicle population, type and age. It means creating an effective, transparent incentive system for counter staffs that not only reward them for learning about product but for moving it at retail. And it means a heightened commitment to service with more and faster delivery schemes.”
|
