Thursday, February 17, 2011 Tire Training Seminar held by Atlas Tire Wholesale Inc.
 Atlas Tire Wholesale Inc. (Atlas) held its inaugural Tire Training Seminar for its customers on February the 8th, at the Toronto Congress Centre, in Toronto, ON.
Branded as Atlas Tire University, this training day was held to showcase new products offered by tire manufacturers distributed by Atlas. Recognizing the importance of training for its customer base, Atlas garnered the support of 6 manufacturers namely, Bridgestone, Continental, Goodyear, Hankook, Pirelli and Yokohama to conduct seminars throughout the course of the day to different groups of Atlas’ customers.
Six seminar’s in one day for each customer and for each manufacturer, presenting to over 60 parts and service managers and advisors, as well as independent tire dealers in 1 day…. a win/win for all attending.
This successful informative day was a success for all parties involved. The second training seminar is slated for later this year.
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