Continental Tire and Hoosier Racing Tire announced a strategic alliance based on a shared vision for motorsports marketing and race proven technology. The alliance will allow both companies to drive new growth prospects, technologies, and have the potential to ultimately transform a variety of motorsports platforms through their marketing, business, and R&D levels.
This alliance will consist of Continental and Hoosier being strategic partners for advanced performance solutions and motorsports integration. Both companies will invest substantially into resources for the marketing, business development and delivery of specific products. (SB)
