Thursday, November 03, 2011 SEMA | Formula 1 Inspired P Zero Silver Launched
 Pirelli introduced its new Formula 1-derived street tire – the P Zero Silver – during a press conference at the Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nevada, November 1st.
Pirelli has brought its Formula One experience as the reference tire for the UHP market together with its state-of-the-art F1 motorsports technology to deliver a multi-compound UHP replacement tire with increased longevity for the performance-minded enthusiast seeking UHP capabilities with matchless durability for their own sports sedans and coupes.
P Zero Silver is an ultra-high-performance replacement tire with solid roots in Pirelli’s successful Formula 1 program that will allow the company to exploit its new consumer segments while leveraging F1 technology, materials and processes. The Silver is manufactured utilizing Pirelli’s patented MIRS (Modular Integrated Robotized Technology) process, helping Pirelli deliver high performance, high quality and high flexibility to its customers. MIRS allows Pirelli to produce any of its range of tires (traditional and MIRS processes) quickly and with smaller-batch possibilities.
Sales of the P Zero Silver will start in Q1 2012, with full range available in 8 sizes for 19” and 20” rim diameters. Prices will be announced by January.
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