Thursday, November 10, 2011 Pirelli Takes Home Accolades
 Pirelli boasts the top tire brand position in the premium segment at SEMA this year, winning the “Best Performance Tire” award with 3.4 million votes in a survey carried out on eBay. Pirelli also won Ford’s “Excellence in Design Award” for product design.
At SEMA, Pirelli attracted attention by fitting its tires to some of the hottest vehicles at the show, including the Aventador Lamborghini, Maserati GTS, Ferrari 458 Mansory, Jeep Grand Cherokee SRT8, Jerry Magnuson and Foose Roadster as well as the Ducati Diavel.
“We had a great show at SEMA this year”, said Rafael Navarro, Pirelli Tire North America. “We told the story of the brand, showed our product portfolio and the new P Zero Silver through the creation of a series of events at which we made useful contacts for Pirelli now and in the future”.
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