Friday, November 12, 2010 Pirelli Launches a New Breed of Eco-Friendly Winter Tire
 Pirelli’s new Winter ICECONTROL tire offers superb, eco-friendly winter road handling. Recently showcased on Pirelli’s SUV tire series, the Scorpion Verde All Season, Pirelli’s EcoImpact icon, branded on the tire’s sidewall, indicate Icecontrol’s energy efficiency, clean air impact and low noise factor, just a few of this latest tire’s design features that guarantee drivers an excellent winter performance on icy roads and when the temperature drops.
For more information, visit: www.ca.pirelli.com
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