Friday, June 17, 2011 Pirelli In Fashion
 The Italian firm is currently allowing its presence to be felt at Pitti Immagine Uomo, an important event on the global fashion calendar.
During the show, which runs June 14-17, Pirelli is presenting its new Spring/Summer 2012 PZero clothing and footwear collections.
Inspiration for the new range was drawn from many sources, Pirelli states. This includes, unsurprisingly, Formula One, yet the PZero collection has also been influenced by the company’s cycling connection along with the entire history of the Pirelli brand.
The company singles out its paddock jacket as one of the most interesting new items in the collection and describes it as follows: “re-elaborated in a bomber of a cotton and nylon fishing yarn blend; the anti-rain rainbow, ideal for sudden summer showers.” Other stated items of interest include the bikepolo, which was “inspired by the most contemporary expressions of cycling,” and the super-light PZero trainer, which weighs just 250 grams and has been inspired by that high-profile motorsport championship that Pirelli now supplies. (Tyres & Accessories)
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