Wednesday, June 08, 2011 Philip Dobbs Joins Bridgestone Americas Tire Operations
 Bridgestone Americas Tire Operations (BATO) announced June 6th that Philip Dobbs has been named to a key new position in the Consumer Tire Business leadership team: Chief Marketing Officer, U.S. & Canada Consumer Tire, BATO, effective June 6th.
“We have been searching for a candidate who brings a breadth of targeted experiences, while at the same time, is a great fit with our overall strategy, operations and consumer team,” said Larry Magee, President, U.S. and Canada Consumer Tire, BATO. “Philip’s career to date in marketing and management is nothing short of impressive, having had a hand in promoting, branding and advertising some of America’s most well-known consumer brands and products, including TruGreen, Sealy, Cadbury, Heinz, Kraft and Fruit of the Loom. His achievements in marketing and management are in addition to the leadership skills he demonstrated during his service as an officer in the U.S. Navy. Philip will bring a wealth of experience as he becomes the first person to serve in this new role at Bridgestone Americas Tire Operations,” Magee said.
Dobbs will lead the development and implementation of an integrated marketing strategy across the Consumer Tire Business, and ensure that the strategy is consistent with the company’s brand image and promise. He will manage the full set of marketing activities for the Consumer Tire Business through well-defined, centralized marketing resources and clear points of connection with other marketing resources dedicated to each key channel.
“I’m honored to join the almost 50,000 Bridgestone Americas teammates across the Americas in their efforts to help this great company become the clear leader in its industries,” Dobbs said. “This company’s brands and products have been household names for decades, touching areas of American culture from radio to racing and from streets to sports. I’m excited to be a part of where we go from here.”
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