Tuesday, November 02, 2010 Nitto to offer mobile website at SEMA
 Nitto Tire U.S.A. Inc. will offer images and live updates of its exhibit booth and other show events on its mobile website.
Nitto will promote the site on a large outdoor billboard where viewers can use their smartphones to snap a specialized Microsoft tag to link directly to the content.
Nitto’s exhibit booth will feature four performance builders-developed vehicles, including a 2010 Mustang transplanted with the iconic 5.0L engine, a new Ferrari 458 Italia, a 2010 Camaro SS/RS and a street-tuned 2011 Ford F-250. All four are equipped with Nitto’s performance tires.
Visitors to Nitto’s booth on the trade show floor can participate in some of Nitto’s new digital marketing efforts, including “liking” their Facebook pages for chances to win prizes throughout the year, the Cypress-based tire marketer said.
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