Thursday, November 11, 2010 New Cooper tire wins SEMA Global Media Award
 Cooper has been honored with the Global Media Award at the Specialty Equipment Market Association (SEMA) Show.
More than 2,000 new products were registered at the event, with a judging panel of 26 journalists from 16 countries choosing a select few products based on their potential impact and commercial success.
The Discoverer S/TMAXX tire, launching in February, was selected because of its all-terrain performance capabilities, according to the company.
For more information visit www.coopertire.com.
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