Wednesday, July 20, 2011 Mid-America & ExpoCam Feedback Leads to Two New Super Singles
 Following an enthusiastic response from the Mid-America Trucking Show, ExpoCam and Facebook, Continental Tire the Americas, LLC’s (“Continental”) Commercial Vehicle Tire Division has listened to the comments and feedback of customers and decided to launch not just one, but two new super single truck tires.
In March this year, Continental invited truck tire customers to visit its booth at the Mid-America Trucking Show in Louisville, Ky. and leave feedback about two competing designs for a wide single drive tire product on its Facebook page. The company repeated the offer at Canada’s national truck show, ExpoCam, in early April in Montréal. After speaking with hundreds of show visitors and reading the comments left for the research and development team on Facebook, director of marketing Clif Armstrong said that Continental will bring both designs to market.
“Originally when we invited our customers to give us feedback on the designs for the product, we were envisioning one, wide single drive tire for highway use. However, the response was enthusiastic for both designs – so much so that we knew they both had a legitimate place in our product portfolio,” Armstrong said.
Continental’s original decision, Armstrong said, was to launch a wide single drive tire for long haul, highway use which would replace dual fitments and provide superior fuel economy, exceptional traction and weight reduction. The product labeled “Design 223” on Continental’s Facebook photos will be produced for this application as the new Continental HDL2 Eco Plus super single drive tire. It is currently scheduled for November 2011 availability.
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