Thursday, January 13, 2011 Michelin looks forward to 2046
 The theme for Michelin’s 2012 Michelin Challenge Design theme was announced at the Detroit show this week and is “City 2046: Art, Life and Ingenuity.”
In honor of Michelin's tradition of innovation, 2046 was chosen because it is the 100th anniversary of the radial tire.
The 2012 Michelin Challenge Design participants are asked to present their vision of city transportation for Paris, Shanghai, Mumbai, Rio or Los Angeles for the year 2046. Each of these cities has a specific set of challenges, and disruptive innovation may be what each needs to get transportation from the formula in use today to that of 2046.
Participants in the 2012 competition will choose between Los Angles, Mumbai, Paris, Rio de Janeiro, or Shanghai and to design a personal, ground-based vehicle capable of transporting between two and ten people. In selecting a city, the vehicle proposal must provide a solution to the transportation issues unique to that city.
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