Thursday, October 08, 2009 Michelin Launches an International Ad Campaign
 Michelin is launching its first ever international advertising campaign called: “The right tire changes everything.” This campaign is not a conventional one since its goal is to explain to consumers all the advantages they can gain in using Michelin products. To do so, Michelin has opted for 3-D presentations featuring its star character, Bibendum, in animation. He will be shown as a saviour running to help motorists having problems with their tires and replacing them with Michelin products pulled out of his own “body.” The campaign should begin in the United States before going to 55 other countries including Europe and Asia in 2010 followed by Canada, Africa, Middle East, India, and South America. (ED)
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