Monday, January 10, 2011 Michelin at the 2011 North American International Auto Show
 Today, Monday January the 10th, is the first day of the press preview of the 2011 North American International Auto Show, commonly known as the Detroit auto show. Michelin is this year again a premier sponsor of the event.
This year Michelin will feature its latest energy saving and electric vehicle technology. In addition, the Michelin Challenge Design will host the North American introduction of two concept vehicles and showcase eight scale models and 27 two-dimensional drawings on the NAIAS main show floor.
Lot of new products are expected to be unveiled as all manufacturers gather in America’s automotive capital. Following both press days will be the industry preview days (January 12-13) and the charity preview on Friday, January 14. Doors will be opened to the public between January 15 and 23.
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