Thursday, January 14, 2010 Michelin Announces Its Tenth Challenge Bibendum
 French tire manufacturer Michelin announced at the North American International Auto Show in Detroit on January 12 that it would hold its tenth Michelin Challenge Bibendum, and for the first time in South America. Indeed, this time, the largest environmental vehicle event will be held in Rio de Janeiro in a few months from now. Dr. Patrick Oliva, global vice president for Sustainable Development for the Michelin Group, has confirmed Michelin’s commitment to improve fuel economy by working on its fifth generation of green tires. (ED)
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