Monday, March 21, 2011 Hankook Tire Revs-Up Marketing Engine with Re-Launch of Tire Billboard
 Hankook Tire has rolled into New York City’s iconic advertising landmark, Times Square, and this time plans to stay for a while. In a re-launch of its popular tire-shaped billboard, Hankook kicked off a new marketing initiative that will make it a visual staple right in the center of the world’s most famous intersection for at least one full year.
The billboard, a 31-by-98-foot image that replicates the tread of Hankook Tire’s ultra-high performance Ventus V12 evo tire, will remain on the façade of the Marriott Marquis hotel in prominent display for a full year. Hankook’s decision to return to Times Square stems from a similar tire billboard erected in the same location in 2010. The outstanding positive feedback that Hankook received from last year’s Times Square billboard, both in the United States and around the world, made this year’s signage a solid decision. Hankook’s 2010 billboard was praised for its creative design and unique application as a tire protruding from the front of the building.
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