Monday, June 27, 2011 Cooper Launches News Website
 Within a crowded automotive aftermarket industry, Cooper Tire & Rubber Company is differentiating itself with an improved 2011 brand message that connects tires with people and their everyday journeys.
With a vast range of touch points and an integrated marketing approach, Cooper Tire not only reaches customers and consumers directly, but also links dealers with their consumers to effectively drive business. Tools, such as an enhanced CooperTire.com website, newly launched product microsites, improved dealer merchandising elements and national broadcast media, allow Cooper Tire to tell a consistent and meaningful story and bring to life the company’s message of “Life’s Road Trips.”
Cooper’s refreshed website incorporates a true global landing page that will use one brand voice for every Cooper Tire region in the world and clearly defines the corporation, its business strategies and product portfolio. Additionally, a redesigned CooperTire.com treatment for North America, with improved content and improved click-through navigation, lends itself to a more user-friendly consumer experience.
In support of recently launched 2011 new products, Cooper Tire announced two product-specific microsites, CooperZeon.com and CooperDiscoverer.com, which will be featured on the new North America website.
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