Tuesday, October 25, 2011 Continental Plays Ball
 Continental announced that it will play an active role as exclusive partner and Official Sponsor for UEFA EURO 2012 in Poland and Ukraine as well as UEFA EURO 2016 in France.
This allows Continental to take the next logical step in the very successful football-as-communications-platform strategy initiated in 1995. It also enables Continental to continue to play an active role in Europe‘s key sport events while at the same time laying the groundwork for the upcoming years.
“After the great experience with UEFA EURO 2008 in Austria and Switzerland, we intend to bolster our top market position in Europe by means of these two exclusive sponsoring agreements,” says Nikolai Setzer, Executive Board member for the Tire division, Continental. “Our goals remain unchanged: to increase international brand awareness of the premium Continental brand; to further intensify the emotive element in and distinctiveness of our brand image with respect to safety and braking performance; and to boost sales of premium Continental brand tires over the long run.”
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