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Monday, April 05, 2010

Continental Crosses the Country With Its Extreme Ride and Learn Program



German tire maker Continental held a special cross Canada program during the last week of March in order to introduce its latest products, the performance ExtremeContact DW ultra-high performance tire and the ExtremeContact DWS all-season performance tire. The program began in Vancouver before moving to Alberta and then to the Montreal region before ending in the Toronto area. Continental had invited not only tire dealers but also car dealers and a few media to its event by groups of 20 to 30 people. (ED)



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