Wednesday, August 18, 2010 Conti Relaunching Truck Tire Line With New Names
 Continental Tire the Americas L.L.C. (CTA) is renaming all of its General-brand truck tires to simplify product choices and reflect their intended wheel positions and applications.
The Fort Mill-based tire maker also is rebranding its off-road truck tires under the General Grabber name and will add 30 truck tire sizes over the next year throughout the Americas.
The name changes will be phased in over the next few years, a company spokesperson said.
The company said it hopes this new focus and identity will resonate with commercial truck drivers across the Americas.
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