Wednesday, March 02, 2011 Bridgestone Launches New Corporate Logo
 On March 1st, Bridgestone Corporation unveiled a new Bridgestone symbol and a new brand tagline in addition to announcing a refinement of its corporate philosophy, “The Bridgestone Essence”, to mark the 80th anniversary of the Bridgestone Group’s founding.
This enhancement of the Bridgestone symbol and tagline is part of an integrated strategy to further strengthen Bridgestone brand globally.
The company refined the Bridgestone symbol that consists of Bridgestone Logo, Bridgestone Mark and B Mark in order to respond to diverse customer needs and to reflect changes in the current social environment. This refinement is intended to reflect a sense of “coexistence with people around the world”, “flexible strength” and “a sense of speed in adjusting to change”. This is an evolution from the previous logo which expresses “strength” and “a sense of physical speed.”
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