Friday, January 13, 2012 Bridgestone Launches New Ad Campaign
 On January 2, Bridgestone launched a new brand campaign entitled “Time to Perform.”
“As the Official Tire of the NFL, the NHL and the PGA TOUR, Bridgestone Americas is excited about our new brand campaign, which creatively integrates our sports marketing initiatives with our specific product lines and their unique characteristics,” said Philip Dobbs, Chief Marketing Officer, BATO. “We have created an imaginary environment in which our proprietary technologies transcend the traditional bounds of tires, and we investigate the impact Bridgestone performance attributes could have on professional sports.”
The first in a series of five new television commercials debuted January 2, during the NHL Bridgestone Winter Classic, which aired live on NBC. This spot sets the stage for future advertisements in which professional athletes demonstrate specific performance characteristics of Bridgestone tires through their respective sports. Two of the sports-themed advertisements will debut during Super Bowl XLVI, which will air live on NBC on Sunday, February 5, 2012.
Dobbs says these commercials, “dramatize how the attributes from each product could translate to the football field, basketball court, bowling lane and ice hockey rink.”
|
