Wednesday, September 15, 2010 Bridgestone Ecopia EP150
 Bridgestone Corp. has launched a line of eco-friendly tires, the Ecopia EP150.
The products were displayed at the International Motor Show (IAA) in Frankfurt, Germany. Compared with current Bridgestone products in the same dimensions, the company claims its new Ecopia EP150 has a 15 percent improved rolling resistance—making it, on average, about 3 percent more fuel-efficient while achieving a reduction in CO2 output of around 3 percent.
The Ecopia EP150 will be introduced as an integrated replacement and original equipment product, targeting compacts and mid-sized passenger cars with 14- to 16-inch rim sizes in 55 to 65 series.
No release date for the Canadian market has been unveiled.
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