Tuesday, February 01, 2011 Bridgestone Americas Reorganization
 Bridgestone Americas Tire Operations (BATO) announced a new, fully integrated management structure for its Consumer Tire Business in the U.S. and Canada. Effective immediately, the reporting structure of the original equipment (OE), replacement/wholesale, and retail consumer tire businesses in the U.S. and Canada as well as Credit First, NA (the company’s private label credit card business) (CFNA) is consolidated to ensure a consistent strategic direction in this dynamic market. BATO also announced the new leadership team for the integrated Consumer Tire Business, effective immediately:
Larry Magee (pictured), currently Chairman, CEO and President of Bridgestone Retail Operations, LLC (BSRO), has been promoted to the position of President, Consumer Tire U.S. & Canada, BATO.
John Baratta has been promoted to Vice President, Consumer Tire U.S. & Canada, BATO, a title he will hold concurrently with his position as President, Replacement Tire Sales, U.S. & Canada Consumer Tire Sales Division. Baratta will report directly to Magee.
The following senior management team leaders will also report to Magee:
Mike Martini, President, Original Equipment Tire Sales, U.S. & Canada Consumer Tire Sales Division, BATO.
Matt Hoskins, currently Chief Operating Officer, BSRO, has been promoted to President, BSRO.
Dean Miller, President, CFNA, will continue to lead BSRO’s private label credit card business, which is headquartered in Brook Park, Ohio.
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