Monday, August 24, 2009 According to J.D. Power, Salespeople Influence Consumers’ Choice
 According to a two-year survey conducted by J.D. Power and Associates, a large proportion of people who shop for tires by phone not only decide which store they will purchase from but also choose the specific brand prior to visiting a retail occasion thanks to the information given by the salesperson answering the phone. Consequently, the survey proves that the sales staff at the tire retailers has a unique opportunity to influence the brand choice. Obviously, pricing is an important factor but, as the survey also shows, many consumers consider tires as a commodity purchase letting the sales people do their own sales pitch. (ED)
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