Keeping connected with employees and business partners is imperative for any business, and this is exactly what CARSTAR Automotive Canada did at their 14th Annual CARSTAR Industry Conference in St. John's, Newfoundland last week. CARSTAR's CONNECTED conference took place August 17-19 at the Sheraton Hotel in downtown St. John's with over 300 Franchise Partners and families, corporate employees and Vendor and Insurance Partners in attendance.
"We chose CONNECTED as our theme this year because it is essential to our success, and our Franchise Partners' success, that we stay connected with each other as well as our Insurance and Vendor Partners," said Lisa Mercanti-Ladd, AVP of Marketing and Client Services at CARSTAR. "It is also crucial that we stay connected to our customers by listening to their feedback and providing them with what they are telling us is important."
During the three day conference, CARSTAR Corporate employees presented new ideas and programs in areas such as insurance relations, marketing, training and information technology. Following the corporate presentations, Franchise, Vendor and Insurance Partners had the opportunity to sit in on various information sessions about some of the industry's hottest topics, such as new tools, CARSTAR's new IT program created specifically for the Franchise Partners and CARSTAR's entrance into auto glass repair and replacement.
"Our annual conference gives us a great opportunity to showcase to all of our various business partners why CARSTAR continues to be the leader in the Canadian collision repair network," said Sam Mercanti, President and CEO of CARSTAR. "We strive to be best-in-class for our customers, and this conference conveyed exactly what we are doing that sets us apart from our competition."
CARSTAR received multiple sponsorships from a variety of companies, including Platinum sponsorship from BASF and a Gold sponsorship from Audatex, Mitchell, DuPont, AkzoNobel, Discount Car and Truck Rentals, Enterprise Rent-A-Car, and LKQ-Keystone. CARSTAR would like to thank all of its sponsors, including its Silver, Bronze and Star supporters for their continued support.
