Tuesday, April 19, 2011 Webtech Wireless Launches Corporate Rebranding
 Webtech Wireless Inc., a provider of vehicle fleet location-based services and telematics technology, announces the launch of its new corporate identity. The new look is being rolled-out across all of the Company's operations over the coming months. The new identity will be applied to all marketing and communications materials, including the launch of a new website slated for early next month.
The new identity organizes and rationalizes the Company's brands under a single corporate (umbrella) brand, with its three distinct product brands. Each is based on a common visual platform of icons, typefaces and colours, effectively creating a unified brand family.
"The idea of rebranding Webtech Wireless was first raised following the acquisition of Grey Island and its InterFleet and NextBus brands. It was clear that we were transitioning from a single solution company (Quadrant) to one that could offer a comprehensive set of tightly integrated business solutions to an ever increasing variety of customers," said Scott Edmonds, Webtech Wireless' President and Chief Executive Officer. Adding, "The new brand identity is a logical step that communicates, to all stakeholders, that we continue to provide very specialized products and services, and that these are strengthened even more as an integral part of the new Webtech Wireless brand family."
The new Webtech Wireless logo icon – a "W" constructed of three stylized arrows – will be used for the Corporate, InterFleet and Quadrant brands. Its design subtly conveys both corporate and product brand attributes: precise, efficient, direct, purposeful, fast and focused. The NextBus brand, a leading brand in the transit sector with a significant end-user audience, will sport its own icon – an "N" constructed of two stylized arrows in motion – that additionally conveys a dynamic, friendly brand personality to resonate with transit authorities and transit users. Both icons were designed to work well in web and mobile applications, where their use has superseded more traditional communications mediums.
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