Tuesday, May 17, 2011 Toyota Canada Biggest Mover in 2011
 Maintaining its commitment to customers helped Toyota Canada achieve the largest positive shift in the ranks of the Leger / Marketing 2011 Corporate Reputation Study. Toyota Canada had a 22 point increase in score in 2011 versus the 2010 study results.
“We take the results of studies like these very seriously, as they directly represent the voice of our customers,” said Stephen Beatty, Managing Director of Toyota Canada Inc. “The positive results of the 2011 study indicate that we are on track and we’ve committed to doing better each day for our customers.”
Corporate reputation is based on the practical experiences people have with the brand. Over the past year, Toyota Canada worked to enhance this experience, including:
Quicker and more frequent communication with customers, including enhanced online content, such as comprehensive safety sections on Toyota Canada’s consumer websites:
The creation of several groups designed to quickly identify and resolve customer product quality issues, including the Global Quality Committee and regional Product Quality Field Offices:
Introduction of the Star Safety System, making Toyota the first full-line manufacturer to make these six active safety features standard on every new 2011 vehicle;
The evolution of Toyota Canada’s social media strategy; allowing for meaningful conversation with customers:
“The Leger / Marketing Corporate Reputation Study results are the latest in a series of recent accolades that help explain why Toyota is the #1 selling passenger car brand in Canada,” Mr. Beatty continued. “As the most fuel-efficient passenger car fleet in Canada, a leader in six segments in the Canadian Black Book Retained Value Awards and the Most Trusted Passenger Car Brand in the Reader’s Digest Trusted Brands awards program, Canadian drivers can continue to look to Toyota for fuel-efficient, quality vehicles that deliver true value.”
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