Monday, April 04, 2011 Remarketing | KAR Acquires AuctionTrac
 KAR Auction Services, Inc., the holding company for ADESA, Inc., announced the acquisition of AuctionTrac, a company that developed satellite-based, GPS technology for advanced vehicle tracking.
"This acquisition allows us to overcome what has been a long-standing obstacle in the auto remarketing industry—an efficient and reliable method for locating and tracking vehicles," said David Vignes, executive vice president of enterprise optimization for KAR Auction Services. "Our customers and our employees will definitely experience its many benefits, and it will enable KAR to further streamline our processes and realize increased efficiencies in our lot operations."
The AuctionTrac software easily and accurately identifies the location of a specific vehicle within seconds. The user simply enters the vehicle criteria online, and a map displays an aerial view of the lot and the vehicle. A virtual grid further helps to pinpoint the vehicle’s exact location. Information can be accessed via the Internet or from any smartphone. The AuctionTrac software also includes an integrated voice response system that provides spoken descriptions of vehicles and locations as well as instructions for using the system. A third option for accessing AuctionTrac data is SMS text messaging—similar to what major airlines use to alert travelers of arrival and departure information. Users can opt to have vehicle information sent to a cell phone via SMS any time a vehicle is touched or moved.
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