Manheim Montreal recently signed an exclusivity deal with CreditLinx, which will substantially increase Manheim’s business. To celebrate the new relationship, Manheim Montreal sponsored a Financial Link Day with prize giveaways including a hot tub valued at $10,000, over 1,000 vehicles running in 7 lanes, and in excess of 800 buyers bidding on vehicles.
CreditLinx is the financial arm of Mazda, Kia, Hyundai, Mitsubishi, and Suzuki. “Because we have exclusivity, buyers will be coming to our auction every Tuesday to buy these cars, and that translates into lots of new faces, many more people buying cars, and that’s great news for us,” says Yvan St-Jean, GM of Manheim Montreal.
St-Jean was so pumped from the increase in business (over 650 cars sold in one day) that he dared fight renowned Quebec wrestler Jacques Rougeau who had attacked a client during the inaugural sale. “I told him he can’t treat our customers like that,” St-Jean says with his tongue in his cheek. “I jumped on Rougeau, fought him, and won. In fact, I’m the only guy to ever beat the guy who beat Hulk Hogan.” (JK)
www.manheimmontreal.com
