Tuesday, June 29, 2010 Higher Resale Value for Ford Vehicles
 The resale value of newer Ford vehicles in Canada rose 28 per cent during the past 18 months, the result of stronger demand for Ford's new vehicle line-up and improved quality and durability ratings, according to the RVI Used Car Price Index.
Ford vehicles with two-to-five years on the road are fetching higher resale values at auction in the last 18 months compared to the same period the previous year. That translates to an average increase of $2,196 per Ford vehicle.
Rising resale values means more money in customers' pockets when it is time to sell or trade in for a new vehicle. Combine these savings with lower repair and maintenance costs and better fuel economy, and the cost to own a Ford product drops dramatically over the life of the vehicle.
Strong retail performance, in both transaction price and sales of a new product, serves as an early indicator of that product's future resale value. When combined with Ford's industry-leading quality rankings, these factors help Ford vehicles hold their value.
Also fuelling Ford's improved resale value is the company's strong vehicle line-up that includes many new and redesigned cars and trucks. Ford of Canada's sales were up 25% per cent for the first five months of this year compared to the same period in 2009.
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