Tuesday, November 15, 2011 Ford Promises More Comfort
 If you want to make sure your salesperson are as comfortable as possible when they spend countless hours and kilomtres behind the wheel, you’ll be glad to hear that Ford engineers have designed more comfortable and supportive seats for the all-new 2013 Ford Escape.
“People are spending more time in their vehicles and continually touch the seats, which is why it has become increasingly important to ensure their seat is both comfortable and supportive,” said seat comfort engineer Mike Kolich, better known inside the company as “Dr. Derriere.” “We are designing our seats so when drivers and passengers arrive at their destinations, they are relaxed and ready to go.”
Kolich is a member of the global seating team that was established in 2005 to bring the development of industry-leading seats in-house at Ford. The team creates seats that meet the safety, quality, functionality, design and packaging requirements of Ford’s global vehicles while ensuring drivers and passengers are comfortable whether they are in Detroit, Paris, Rio de Janeiro or Beijing.
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