Tuesday, August 02, 2011 First-ever Kia Hybrid Vehicle Launched: 2011 Optima Hybrid
 As the latest model in Kia's design-led transformation, the all-new 2011 Optima mid-size sedan lineup is amplified with the addition of the Optima Hybrid, starting at $30,595. With a stunning design, roomy interior and outstanding fuel efficiency, Kia's first-ever hybrid in North America will attract those looking for a striking and well-equipped sedan that does not sacrifice style, comfort, performance or value for fuel efficiency. The Optima Hybrid employs a newly-developed powertrain that includes several innovations that enable it to provide exceptional hybrid performance and efficiency.
"The introduction of the Optima Hybrid to the Canadian market in 2011 marks a significant milestone for Kia in our current design-led transformation through the enhancement of world-class technology" said Maria Soklis, Chief Operating Officer Kia Canada Inc. "The hybrid offering also further entrenches our positioning as a responsible car company that will continue to provide Canadians with environmentally-friendly, world-class vehicles".
The 2011 Optima Hybrid uses a full parallel hybrid system and can be driven in zero emission mode, and/or in blended gas-electric mode. When the car comes to a stop and the electrical load is low, the engine shuts off to completely eliminate idle fuel consumption and emissions.
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