Friday, August 26, 2011 Canada's Car Colour Choices
 Which color should you cars be for a better return when time comes to remarket them? Silver, according to a new study by Leger Marketing.
Commissioned by Ford Motor Company of Canada, Limited, the study shows Canadians are loyal to traditional colours.
When it comes to current cars, silver/grey (22.3%) is by far the most popular, with black (14.1%), blue (13.6%) then red (11.6%) well behind. Possibly due to our messy winter weather conditions, the colour white, often a top warm-climate pick, is a distant fifth choice (6.9%). Rounding out the choices are green (6.0%), gold (3.8%) and orange (0.4%). Eleven per cent of Canadians surveyed chose a colour other than those listed.
Here are a few other observations:
• Residents of Atlantic Canada have a surprisingly high amount of gold-coloured cars (8.4%) and also have the country's highest instances of red cars (18.4%).
• Albertans have the highest preference for blue cars in the country (16%), followed closely by Quebecers (15.4%).
• Drivers in Quebec are also most likely to choose an unconventional colour, one not listed in the top eight (12.8%).
• Ontarians have the greatest percentage of black cars in the country (17.1%) and are least likely to covet a blue one (12.9%).
• Though drivers in British Columbia have an above average love of green coloured cars (8.3%), residents of Manitoba and Saskatchewan are the 'greenest' (9.9%). Residents of Manitoba and Saskatchewan also have the highest preference for white (14.2%).
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