Wednesday, January 19, 2011 Bigland Introduces Fiat at the Montreal Auto Show
 Reid Bigland, President and CEO of Chrysler Canada, took the stage at the Montreal International Auto Show to officially introduce the Fiat 500 to Canada.
The Fiat 500 in the Prima Edizione models became available to the Canadian public on November 23rd and were completely sold out in 12 hours. Five hundred of these limited edition vehicles were offered for sale, each with a unique numbered badge. Canadians secured one of these vehicles with a $500 deposit.
Production of the Fiat 500 started in December and the vehicle will soon begin to arrive at Canadian Fiat dealerships. The 500 will of course also be available for regular sale.
Also available at the Chrysler stand were the redesigned Jeep Compass, Chrysler 200 and 300, and the Dodge Charger and Durango.
|