Monday, March 28, 2011 Avis Ranked Number One Car Rental Brand in Customer Loyalty
 For the 12th consecutive year, Avis Rent A Car has been named the leading car rental company in customer loyalty by the Brand Keys® Customer Loyalty Engagement Index. The annual study examined customers' relationships with 528 brands in 79 categories. Based on 46,000 respondents, Avis achieved high marks in each of the four drivers of brand loyalty, including: convenience; customer service and brand reputation; reliability, safety and extras; and pricing discount and options.
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